about true performance

After more than two decades of working with companies, agents, and clients in the real estate industry, I founded True Performance to fulfill a passion for helping others maximize their potential. True Performance is rooted in a deep understanding of what drives success—a genuine commitment to empowering individuals and organizations to live purposeful, fulfilling lives both personally and professionally.

Melissa Joy True

Founder

our approach

At True Performance, we believe success begins with empathy, connection, and understanding. Over the years, we’ve evolved into a trusted partner for real estate agents, teams, and organizations, helping them achieve sustainable growth, fulfillment, and excellence. Our mission is simple: to empower clients with tailored strategies, tools, and support to unlock their highest potential and achieve more than they ever thought possible.

Our services span creating and implementing growth strategies, developing impactful onboarding processes, and providing personal and professional coaching. Whether working with agents to build business plans and set long-term goals or collaborating with companies to enhance their culture and professional development programs, we thrive on being a true partner every step of the way, ensuring long-term accountability and meaningful progress.

True Performance is more than just a business—it’s a reflection of my lifelong commitment to creating environments where individuals and teams can perform at their best, achieve their goals, and live lives of purpose.